T.D. Jakes calls for authenticity in faith-based films and encourages Variety PURPOSE Summit attendees to follow their “instincts” during his session, moderated by veteran media executive Debra Langford. In light of recent high-profile major studio and TV network releases that cross these genres , the summit looked at what is next for this business. Other questions revolved around what are the development, distribution and marketing strategies for these projects to succeed; how are entertainment companies analyzing the best way to launch projects worldwide and gain the right momentum with audiences and what storylines are proving to broadly connect with audiences? Top entertainment chiefs talked about where they are taking this area of their business next.