Clarence Avant, ‘The Black Godfather’ felt it was his duty to help others

Photo credit: Earl Gibson

Music executive legend Clarence “The Black Godfather” Avant received a special recognition, Represent Opportunity during the Urban One Honors held at MGM National Harbor.  Clarence Avant launched or helped launched and/or elevated the careers of singer Bill Withers,  organist Jimmy Smith, the song-writing duo Jimmy Jam and Terry Lewis, Janet Jackson and many others overall several decades. caught up with Avant, a man born the segregated South, who never went beyond the ninth grade, yet has carved out a large footprint in the annals of time. A man of few words, the distinguished gentleman who can be seen in the Netflix documentary, The Black Godfather stopped to answer one question.

P.G.: You’re a true mover and shaker. How does it feel to be receiving this recognition and having a documentary on your life and all you have done for others?

Clarence Avant: “Well, you are put on this earth to do something, especially helping your own people and we got a long way to go. What I did, I just helped people to go look at it and go forward more. That’s what I did.”

Clarence Avant at Urban One Honors
Clarence Avant, Urban One Founder & Chair Cathy Hughes and Urban One CEO Alfred Liggins III at the URBAN ONE HONORS  at the MGM National Harbor. ([Photo credit: Earl Gibson)
Watch Clarence Avant and others when Urban One Honors airs Monday, January 20, 2020 @8 PM ET/7 PM CT on the TV One cable television network.

Sarah Hearn
the authorSarah Hearn
Sarah Hearn is Editor-in-Chief of, founded in 2011. The site was recently named among Feedspot's Top Gospel and Christian Music Websites.  Sarah is a member of the National Association of Black Journalists and the Gospel Music Association.

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