Positive Living

Church Leaders Launch National 'Theater Take-Over' for 'Son of God'

Son of God is taking over several multiplexes nationwide on Thursday, February 27, the day before it debuts on 3,000 screens.

Multiplexes in at least 10 cities nationwide are playing “Son of God” on ALL their screens on the evening of February 27. “It’s very interesting to see this level of excitement around the movie,” stated James Meredith, VP, Head of Marketing & Communications for Cinemark. “We’ve already scheduled a few large-scale theatre buyouts for Son of God in theatres across the country. The interest level for meetings, events, screenings and buyouts seems to be on par with that of major blockbuster, tentpole or franchise movies.”

Mega-church pastor and NY Times bestselling author, Rick Warren, is buying out screens in eight different theaters throughout Orange County. “I’ve seen most of the films about Jesus produced in the past 50 years, and Son of God is the best,” Warren said. “We’re excited Jesus is back on the big screen, and we’re going to fill the theaters. I want every other faith leader in America to do the same. Whether you can buy out a whole theater, or just one screen, now is the time to show up.” Warren is also supporting the film by creating his own curriculum releasing February 15 – Son of God: The Life of Jesus in You.

Son of God  will premiere February 27

In addition, other churches and organizations distributing tickets for a “Theater Take-Over” are:

Joel Osteen (Lakewood Church) – Houston, TX – Distributing 8,000 tickets from an anonymous donor.
Craig Groeschel (LifeChurch) – Oklahoma City OK & Tulsa, OK – 18 Campuses. Weekly attendance of 60,000 and Bible application with over 100 million downloads.
Archbishop Jose Gomez (Archdiocese of Los Angeles) – Over 4 million members.
Miles McPherson (Rock Church) – San Diego, CA – Weekly attendance of over 10,000.
Unpolished Entrepreneurs Group (Crossroads Church) – Cincinnati, OH – Weekly attendance of over 10,000.
Jerry Falwell, Jr. (Liberty University) – Lynchburg, VA – Over 12,000 students.
Ray Johnston (Bayside Church) – Sacramento, CA – Weekly attendance of over 10,000.
Some pastors will also be buying out movie screens showing Son of God in Spanish and Korean.

Son of God (www.SonofGodMovie.com) is produced by Roma Downey, best known for playing an angel on the hit TV show “Touched by an Angel,” and her husband Mark Burnett, a five-time Emmy winner who produces “Survivor,” “The Voice,” “The Apprentice,” “Shark Tank,” and other top shows.

Relief organization Compassion International has also joined in the buy out campaign by distributing tickets to churches in more than 40 markets. “Jesus has always been at the center of our ministry,” says Mark Hanlon, Compassion International’s senior vice president of global marketing and engagement. “His life story is the greatest story ever told. And this film tells it in a beautiful, captivating way. The Gospel account of Jesus’ life is a central part of our program’s curriculum. That’s why we’re working with churches throughout the country to make this film an opportunity for outreach.”

While Evangelical Christians typically lead the charge in supporting faith-based movies,”Son of God” is a rare movie that has garnered the support of the Catholic Church. Cardinal Donald Wuerl of commissioned discussion guides and videos to be made for Catholic churches and schools, and Archbishop Thomas Wenski of Miami is doing a Theater Take-Over for thousands of Catholics in Miami.

Son of God will be released by 20th Century Fox in theaters nationwide on February 28, 2014.

Sarah Hearn
the authorSarah Hearn
Sarah Hearn is Editor-in-Chief of PositivelyGospel.com, founded in 2011. The site was recently named among Feedspot's Top Gospel and Christian Music Websites.  Sarah is a member of the National Association of Black Journalists and the Gospel Music Association.
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