The winner and a companion will be Ford’s official guests on the red carpet and will also experience the Ford Hot Spot, the exclusive backstage area. The winner will also get to travel around town in an all-new 2013 Ford Fusion the entire weekend.
“Once again, Ford is giving BET Awards viewers the opportunity to win big,” said Shawn Thompson , manager, Ford multicultural marketing. “This marks our sixth consecutive year of partnering with BET on this awards program and we are thrilled to be able to once again connect with young urban adults during one of the most-watched award shows on cable television.”
Fans 18 and older can register for Rolling with Ford AND The BET Awards Contest by visiting www.bet.com/RollwithFord until June 13 at 6 p.m. ET for the chance to win the VIP experience.
To be entered into the contest, consumers must upload an original 60-second video showing and telling why they should be a guest of Ford at the BET Awards.
The 2013 BET Awards will be hosted by comedian Chris Tucker and will air on BET June 30 and air at 8 p.m. ET.