The always popular 13th annual McDonald’s Inspiration Celebration Gospel Tour gave their audience an unforgettable holiday edition. The free, seven-city concert series closed out in Houston on December 13 with a special holiday show infused with gospel music luminaries, including Kirk Franklin and Le’Andria Johnson, who joined an all-star lineup of gospel greats — Donald Lawrence, Tye Tribbett, Keke Wyatt, Kierra Sheard, Sir the Baptist, DJ Standout and host Lonnie Hunter — for the final show. The musical icons and more left it all on the stage for a crowd of 10,000+ gospel music fans at Lakewood Church on Friday.
The concert series brings fans a night of hope and empowerment, all while raising awareness and a nationwide love offering for Ronald McDonald House Charities. McDonald’s USA, through its Black & Positively Golden movement, once again leave a lasting impact on communities nationwide with its 13th Annual Inspiration Celebration Gospel Tour.
McDonald’s reinforced its commitment to uplifting the community by expanding the tour’s lineup to bring even more empowering music to its holiday show stage. Kirk Franklin performed fan-favorite, chart-topping hits, while Le’Andria Johnson joined Donald Lawrence & Company for an exciting, exclusive performance of the award-winning hit single, “Deliver Me.”
Continuing its longtime support of families served by Ronald McDonald House Charities (RMHC) and its network of local Chapters, McDonald’s Inspiration Celebration Gospel Tour raised nearly $100,000 this year alone to aid in helping families with ill or injured children stay close to each other and the medical care they need to thrive. Since 2013, the tour has helped provide over 13,000 overnight stays to families utilizing local Ronald McDonald House programs. Congresswoman Sheila Jackson Lee gave remarks during the 13th Annual McDonald’s Inspiration Celebration Gospel Tour holiday show in Houston.
The concert series also has left a lasting positive impact on several communities throughout the year. In partnership with Thurgood Marshall College Fund, the company honored four of six Black & Positively Golden HBCU scholars for their commitment to serving their community, during the Washington D.C. and Tallahassee tour stops. The brand also hosted the first-ever Golden Voice Talent Showcase and Master Class in Atlanta, in partnership with RCA Inspiration. The Golden Voice Talent Showcase winner took home $1,000 and performed during the concert, while select tour talent gave Master Class attendees an in-depth, inside look into the music industry.
McDonald’s Inspiration Celebration Gospel Tour is expected to return in 2020. It is part of the company’s Black & Positively Golden campaign movement, designed to uplift communities and shine a brilliant light on Black excellence through empowerment, education and entrepreneurship.
Follow @WeAreGolden on Instagram for 2020 tour updates and join the conversation using #blackandpositivelygolden.
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