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Clarence Avant, ‘The Black Godfather’ felt it was his duty to help others

Clarence AvantPhoto credit: Earl Gibson

Music executive legend Clarence “The Black Godfather” Avant received a special recognition, Represent Opportunity during the Urban One Honors held at MGM National Harbor.  Clarence Avant launched or helped launched and/or elevated the careers of singer Bill Withers,  organist Jimmy Smith, the song-writing duo Jimmy Jam and Terry Lewis, Janet Jackson and many others overall several decades.

PositivitelyGospel.com caught up with Avant, a man born the segregated South, who never went beyond the ninth grade, yet has carved out a large footprint in the annals of time. A man of few words, the distinguished gentleman who can be seen in the Netflix documentary, The Black Godfather stopped to answer one question.

P.G.: You’re a true mover and shaker. How does it feel to be receiving this recognition and having a documentary on your life and all you have done for others?

Clarence Avant: “Well, you are put on this earth to do something, especially helping your own people and we got a long way to go. What I did, I just helped people to go look at it and go forward more. That’s what I did.”

Clarence Avant at Urban One Honors
Clarence Avant, Urban One Founder & Chair Cathy Hughes and Urban One CEO Alfred Liggins III at the URBAN ONE HONORS  at the MGM National Harbor. ([Photo credit: Earl Gibson)
Watch Clarence Avant and others when Urban One Honors airs Monday, January 20, 2020 @8 PM ET/7 PM CT on the TV One cable television network.

Sarah Hearn
the authorSarah Hearn
Sarah Hearn is Editor-in-Chief of PositivelyGospel.com. Sarah founded the site to serve as a positive platform for gospel music news, to share all of the good things happening within the Gospel and Christian music industry. In 2017, the site was named one of the Top 50 Gospel and Christian Music websites. An ordained minister of the Gospel, Sarah has done missions work in Kenya, India, Haiti, Nicaragua and other nations, as well as locally and throughout the United States.

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